May 2, 2024


“Women’s Sports-Focused NewFront Changes the Media Buying Game” by Jason Notte

The Club partnered with USA Today, Altius Sports Partners and Impakt Partners on its NewFronts events, including a conversation between sports journalist Sarah Spain, football player Santia Deck, Sports Information Lab founder Angela Ruggerio and world motorcycle champion Mallory Dobbs; a panel featuring The Athletic senior soccer writer Meg Linehan, soccer freestylist Laura Biondo, two-time U.S. World Cup winner Tobin Heath and the national team’s players association’s executive director (and equal-pay champion) Becca Roux; and a talk between 13-year-old moderator Pepper Persley, former Las Vegas Aces player and Syd & TP Show star Theresa Plaisance and Sandra L. Richards, head of global sports and entertainment for Morgan Stanley.